Helping the charity sector with technology
Useful tips, advice and guidance on IT - specifically for charities and other non-profits.
Marketing techniques unfortunately aren’t always a case ‘one-size-fits-all’.
What’s most important is building a strategy that’s tailored to you that works towards creating & converting interest into donations online.
This strategy may change and adjust overtime, depending on your needs or goals, but it’s a great point of reference for keeping on track.
The 6 key principles of influence have been applied to marketing for a while now. This is because of the impact they’re proven to have and the difference it can make to marketing strategy.
It may not seem obvious at first, but they can also apply very fittingly to charity marketing, helping you up your support and donations!