Helping the charity sector with technology

Useful tips, advice and guidance on IT - specifically for charities and other non-profits.

How to build a donor funnel that works for your charity

Marketing techniques unfortunately aren’t always a case ‘one-size-fits-all’.

What’s most important is building a strategy that’s tailored to you that works towards creating & converting interest into donations online.

This strategy may change and adjust overtime, depending on your needs or goals, but it’s a great point of reference for keeping on track.

4 ways to build trust in your chairty online

Every now & then charities are under fire for their spending, with people unsure where the money really goes.

You can ensure you keep peoples trust with some quick and simple methods that show you’re accessible and honest, and therefore worth donating to!

The best tools to help your charities internal communications

Often times charities have employees and volunteers working remotely or part-time which means communicating effectively through digital is very important.

We’ve rounded up some of the best tools (in our humble opinion) for communicating and collaborating with ease, and on a budget.

An overview of the 2017 Global NGO Online Technology Report

Tech for Good and the Public Interest Registry have teamed up to bring you some of the most useful relevant stats regarding charities’ presence in the digital world.

To save you working through the whole thing, we’ve rounded the key numbers and changes since last year for you!

Tips for using images to effectively market your charity

Visual content should be a key element in your marketing strategy from when you send out a tweet to when you publicize a large scale campaign.

What’s crucial is making sure your using them effectively to promote rather than confusing your readership or making your site run more slowly.

How to use the principles of influence to market your charity

The 6 key principles of influence have been applied to marketing for a while now. This is because of the impact they’re proven to have and the difference it can make to marketing strategy.

It may not seem obvious at first, but they can also apply very fittingly to charity marketing, helping you up your support and donations!